ROC Nation Executive Desiree Perez

Desiree Perez is a phenomenal entrepreneur and a close friend to Jay-Z. Their friendship goes back to more than 20 years ago. She influenced Jay-Z to diversify from rap music and venture into streaming and this project is fast growing through the Tidal app. Desiree is known to have reputation for being fierce and does not relent on pushing the numbers in all of her business engagements. It is no wonder then that her position at the helm of Tidal has seen the music streaming entity start to turn around for the better.  Based on


Desiree Perez is known as the force behind her company SC Enterprises which she manages alongside her husband, Juan Perez. She also runs ROC Nation Sports. She is part of the administration that oversees ROC Nation’s publishing and labeling tasks.

Some of Perez outstanding works include negotiating for Rihanna’s Samsung deal and Beyonce’s Formation tour. Tidal has been struggling to cut its niche in the music streaming business and had managed to sign very few major albums exclusively. But with Perez at the helm that is rapidly changing. Recently Tidal rose to its highest point in iTunes.

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Desiree Perez uses her power in Hoval Circle of influence to seal some of Tidal’s business deals. The circle includes her spouse, Chaka Pilgrim, Jana Fleischman, TyTy Smith and Jay Brown. The application is now getting more popularity among users.

Tidal however still has to prove itself in a market with competitors like Apple music and Spotify who have the financial muscle compared to Tidal. Tidal is now focusing on signing new artists to add onto to their catalog as it targets young music fans.

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Music streaming can generate millions of dollars in income, and Desiree Perez is keen to do just that. With her connections and business acumen, she might just change Tidal from the underdog that it is known to be, to a large streaming application.

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